Our Founder's Story

Hey Im Jieda,

I’m an artist, interior designer, and a mom to my 7-year-old son Noah, I love adventure, nature & animals! I have been working in the creative field for the past 25 years! During I had the privilege to design some of the most iconic projects worldwide! And have enjoyed teaching kids creativity.

I grew up with a childhood full of imagination, handmade toys, & adventure. Teaching Noah to be creative from a young age showed me how much confidence, joy, and curiosity it brings..

Today’s world moves fast, Screens take over, and Family connection fades. I see the problems we are facing and I want to bring back the magic of creativity and love of adventure for our kids. I want our children to create, explore, imagine, and feel proud & confident of what they make, families to reconnect, And a community where creative kids & parents can connect & grow.

That’s why I created Art Beetles..Let’s begin this journey together. ✨

"We are on a mission to raise creative adventures kids who will shape the future"

Our Dream for the Kids

Imaginative Makers

Turn ideas into reality — creating, building, and imagining with their own hands.

Screen-Free Focus

Discover joy in real-world creativity, away from screens and distractions.

Love for Nature

Grow curiosity and care for animals, plants, and the world around them.

Family Connections

Create together, laugh together — make memories through art.

Creative Community

Feel confident, supported, and proud to belong.

Confidence & Growth

Celebrate progress with certificates, galleries, and recognition.

Meet Kino!

"Kino The Explorer Beetle"


Kino is a curious explorer who journeys alongside children through every Art Beetles adventure.
In each creative box, Kino:
• guides the creative story and mission
• shares gentle facts about nature and animals
• appears on the collectible Power Cards
• explores, creates, and imagines with the children
He invites children to look closely, ask questions, and create in their own way, he takes the kids on the adventures to explore together.